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	<title>Comments on: Abusing Yahoo!&#8217;s Contextual Advertising (YPN) &#8212; not clickfraud</title>
	<atom:link href="http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/</link>
	<description>empowered by monkeys</description>
	<pubDate>Sat, 31 Jul 2010 01:25:49 +0000</pubDate>
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		<title>By: Stopping Adsense Splogs &#38; Spammers: Methods that Work at MaxPower</title>
		<link>http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-6907</link>
		<dc:creator>Stopping Adsense Splogs &#38; Spammers: Methods that Work at MaxPower</dc:creator>
		<pubDate>Thu, 14 Sep 2006 04:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-6907</guid>
		<description>[...] I&#8217;ve written about methods of alerting contextual advertising networks to abuse before [see Abusing Yahoo!’s Contextual Advertising (YPN) — not clickfraud] and have been pleased to see some action on the front. But things are still too complicated and time consuming. Spammers continue to prosper at the expense of us all (see why everyone loses). [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;ve written about methods of alerting contextual advertising networks to abuse before [see Abusing Yahoo!’s Contextual Advertising (YPN) — not clickfraud] and have been pleased to see some action on the front. But things are still too complicated and time consuming. Spammers continue to prosper at the expense of us all (see why everyone loses). [...]</p>
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		<title>By: YPN! Launches Feedback Mechanism at MaxPower</title>
		<link>http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-6544</link>
		<dc:creator>YPN! Launches Feedback Mechanism at MaxPower</dc:creator>
		<pubDate>Tue, 05 Sep 2006 06:31:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-6544</guid>
		<description>[...] This is old news, but I&#8217;ve been busy. Congratulations go out to the YPN team for listening to their detractors and instituting a method for the general public to comment on websites they see that contain YPN contextual ads. Before, you had to be a member of the YPN! network to report other members who abuse YPN&#8217;s Terms of Service (TOS) (read Abusing Yahoo!’s Contextual Advertising (YPN) — not clickfraud for a full account of the details). [...]</description>
		<content:encoded><![CDATA[<p>[...] This is old news, but I&#8217;ve been busy. Congratulations go out to the YPN team for listening to their detractors and instituting a method for the general public to comment on websites they see that contain YPN contextual ads. Before, you had to be a member of the YPN! network to report other members who abuse YPN&#8217;s Terms of Service (TOS) (read Abusing Yahoo!’s Contextual Advertising (YPN) — not clickfraud for a full account of the details). [...]</p>
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		<title>By: Mike Baker</title>
		<link>http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-6001</link>
		<dc:creator>Mike Baker</dc:creator>
		<pubDate>Sun, 06 Aug 2006 19:55:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-6001</guid>
		<description>Click Fraud is an interesting topic - one which both clicktracks and adwatcher will stop, one which will cost you an estimated 20% of your ad budget.  
This is an interesting article with valuable information. I have used both clicktracks and adwatcher to prevent clickfraud.  What we and many other webmasters are starting to do is invest our marketing dollars into clicktracks, adwatcher or other ad tracker software. 
If you are looking for more information on adwatcher or clicktracks i recommend you take a look at: &lt;a href="www.trackingsoftwarereviews.com" rel="nofollow"&gt;www.trackingsoftwarereviews.com&lt;/a&gt;  they have full reviews on both clicktracks and adwatcher!

Mike Baker</description>
		<content:encoded><![CDATA[<p>Click Fraud is an interesting topic - one which both clicktracks and adwatcher will stop, one which will cost you an estimated 20% of your ad budget.<br />
This is an interesting article with valuable information. I have used both clicktracks and adwatcher to prevent clickfraud.  What we and many other webmasters are starting to do is invest our marketing dollars into clicktracks, adwatcher or other ad tracker software.<br />
If you are looking for more information on adwatcher or clicktracks i recommend you take a look at: <a href="www.trackingsoftwarereviews.com" rel="nofollow">http://www.trackingsoftwarereviews.com</a>  they have full reviews on both clicktracks and adwatcher!</p>
<p>Mike Baker</p>
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		<title>By: Aaron</title>
		<link>http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5358</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Wed, 19 Jul 2006 00:27:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5358</guid>
		<description>I work for a company that does have a YPN account and found this article very interesting.  We have accounts with Google, Yahoo &#38; MSN.  To date, Yahoo's customer service has by far been the worst.  I can't believe they even bother with it.  I honestly wish I had talked to an answering machine instead.  Not only have I been put on hold for ridiculous time periods, not ONE of my DOZEN of phone calls have EVER been resolved.  In my experience, Google is the only search engine truly worth advertising with.  There customer support for adwords is great.  I am on a first name basis with a Rep, with a phone number &#38; email address! 

However, the business I work for targets tech people, so naturally our target market uses Google more often.  If you target non-tech people, for example the elderly, yahoo &#38; MSN may pay off real well.</description>
		<content:encoded><![CDATA[<p>I work for a company that does have a YPN account and found this article very interesting.  We have accounts with Google, Yahoo &amp; MSN.  To date, Yahoo&#8217;s customer service has by far been the worst.  I can&#8217;t believe they even bother with it.  I honestly wish I had talked to an answering machine instead.  Not only have I been put on hold for ridiculous time periods, not ONE of my DOZEN of phone calls have EVER been resolved.  In my experience, Google is the only search engine truly worth advertising with.  There customer support for adwords is great.  I am on a first name basis with a Rep, with a phone number &amp; email address! </p>
<p>However, the business I work for targets tech people, so naturally our target market uses Google more often.  If you target non-tech people, for example the elderly, yahoo &amp; MSN may pay off real well.</p>
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		<title>By: Ja</title>
		<link>http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5107</link>
		<dc:creator>Ja</dc:creator>
		<pubDate>Thu, 29 Jun 2006 18:19:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5107</guid>
		<description>Ah, you must have had your head buried to not see the next Microsoft disaster coming.  The way they're pushing Vista I fear even more.  Everyone says that they've just recently stopped supporting old OSs so we should be fine for a while with XP and I was banking on that because I never ever want to have to use Vista but I'm starting to get this feeling like they're really going to starve us out much sooner and force Vista down our throats for greater control.  Normally I'd say screw'em but I don't get paid to know out of date technology, grrr.

I'm kinda with Mr. Required in the anti-advertising camp.  I don't believe advertisement driven services and affiliate networking can support the web when it's all spread so thin.  Advertisers pay top dollar to compete with competition when they don't really understand how much they're getting ripped off.  

However, I also believe Mr. Required's logic is flawed.  The advertising companies have no qualms about cheaters as long as they fly under the radar of the paying advertisers since it just means more money in the bank... I doubt they care how.  I can't even believe pay per click still exists.

For me getting rid of the opportunists and the parasites is just a matter of keeping something that was once valuable from not getting that much worse... just a matter of principle I suppose and habit.

But the other mistake is assuming people don't click on links.  I assumed the same for a while until I realized that even people I thought would know much better still click on links regularly.  It's hard to get perspective on the different levels of understanding with the web/net/technology.

One thing I'll definitely agree to is there's no lack of idiots out there!

Cheers,

Ja</description>
		<content:encoded><![CDATA[<p>Ah, you must have had your head buried to not see the next Microsoft disaster coming.  The way they&#8217;re pushing Vista I fear even more.  Everyone says that they&#8217;ve just recently stopped supporting old OSs so we should be fine for a while with XP and I was banking on that because I never ever want to have to use Vista but I&#8217;m starting to get this feeling like they&#8217;re really going to starve us out much sooner and force Vista down our throats for greater control.  Normally I&#8217;d say screw&#8217;em but I don&#8217;t get paid to know out of date technology, grrr.</p>
<p>I&#8217;m kinda with Mr. Required in the anti-advertising camp.  I don&#8217;t believe advertisement driven services and affiliate networking can support the web when it&#8217;s all spread so thin.  Advertisers pay top dollar to compete with competition when they don&#8217;t really understand how much they&#8217;re getting ripped off.  </p>
<p>However, I also believe Mr. Required&#8217;s logic is flawed.  The advertising companies have no qualms about cheaters as long as they fly under the radar of the paying advertisers since it just means more money in the bank&#8230; I doubt they care how.  I can&#8217;t even believe pay per click still exists.</p>
<p>For me getting rid of the opportunists and the parasites is just a matter of keeping something that was once valuable from not getting that much worse&#8230; just a matter of principle I suppose and habit.</p>
<p>But the other mistake is assuming people don&#8217;t click on links.  I assumed the same for a while until I realized that even people I thought would know much better still click on links regularly.  It&#8217;s hard to get perspective on the different levels of understanding with the web/net/technology.</p>
<p>One thing I&#8217;ll definitely agree to is there&#8217;s no lack of idiots out there!</p>
<p>Cheers,</p>
<p>Ja</p>
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		<title>By: deepthought</title>
		<link>http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5097</link>
		<dc:creator>deepthought</dc:creator>
		<pubDate>Thu, 29 Jun 2006 13:59:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5097</guid>
		<description>Ja, 

I never thought if it that way.  With Microsoft in both the ad's biz and the web browser market, they've got us at both ends.  Its like they own the company store in the mining town -- you want milk, its 10 dollars.  Good thing there is firefox around.</description>
		<content:encoded><![CDATA[<p>Ja, </p>
<p>I never thought if it that way.  With Microsoft in both the ad&#8217;s biz and the web browser market, they&#8217;ve got us at both ends.  Its like they own the company store in the mining town &#8212; you want milk, its 10 dollars.  Good thing there is firefox around.</p>
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		<title>By: deepthought</title>
		<link>http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5095</link>
		<dc:creator>deepthought</dc:creator>
		<pubDate>Thu, 29 Jun 2006 13:55:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5095</guid>
		<description>While I agree with you on many points, you never actually rebut mine.  You come at this problem from a web surfers perspective.  By using Filterset.G and adblock, most of if not all ads are never shown in your browser.  I have no problem with this.  

My perspective is from a website operator.  Here on maxpower I never have more than 1 ad per page, and I try very hard to make it disappear into the website.  If you put this site on your whitelist, not much will change.  That philosophy is not shared by most website operators (as I'm sure you know).  The other day I counted over 8 ads on some guys rather normal blog.  8 -- its like I had to look for a place to click to avoid stepping on an ad.

Anyway, 2 points: 

If the company itself has no real interest in the so called cheaters, why are you so intent on making the charge against them?

-- I want to make a little money doing this hobby, if it so happens that by doing my hobby I can make enough to buy a new pair of shoes every month that would be great!  People who rig their ads to fool people into clicking on them actually hurt the profitability of my website.  Since there is no mechanism to report bad websites, all websites must be considered bad until the problem is fixed.  While we are all in this state of not knowing how best to serve advertisements, advertisers themselves won't want to pay top dollar for a sub-par service.  After all, they want people to click on their ads when they are actually interested in the product, not because they have been tricked somehow.

So if you remove the pink you’re cheating?

-- Yes.  How is a typical web surfer to know the difference between ads on your site and content.  Again, if you trick someone into showing them a product, then the advertiser has lost out (and by extension, website operators).  They want people who are genuinely interested.

While your point of view is valid (since you don't see ads, this isn't a problem), its exactly the same as putting your hands over you eyes so you don't see dirty magazines, global warming, jaywalking, and the yeti.  They exist, they might not be a problem for you, but they are out there.</description>
		<content:encoded><![CDATA[<p>While I agree with you on many points, you never actually rebut mine.  You come at this problem from a web surfers perspective.  By using Filterset.G and adblock, most of if not all ads are never shown in your browser.  I have no problem with this.  </p>
<p>My perspective is from a website operator.  Here on maxpower I never have more than 1 ad per page, and I try very hard to make it disappear into the website.  If you put this site on your whitelist, not much will change.  That philosophy is not shared by most website operators (as I&#8217;m sure you know).  The other day I counted over 8 ads on some guys rather normal blog.  8 &#8212; its like I had to look for a place to click to avoid stepping on an ad.</p>
<p>Anyway, 2 points: </p>
<p>If the company itself has no real interest in the so called cheaters, why are you so intent on making the charge against them?</p>
<p>&#8211; I want to make a little money doing this hobby, if it so happens that by doing my hobby I can make enough to buy a new pair of shoes every month that would be great!  People who rig their ads to fool people into clicking on them actually hurt the profitability of my website.  Since there is no mechanism to report bad websites, all websites must be considered bad until the problem is fixed.  While we are all in this state of not knowing how best to serve advertisements, advertisers themselves won&#8217;t want to pay top dollar for a sub-par service.  After all, they want people to click on their ads when they are actually interested in the product, not because they have been tricked somehow.</p>
<p>So if you remove the pink you’re cheating?</p>
<p>&#8211; Yes.  How is a typical web surfer to know the difference between ads on your site and content.  Again, if you trick someone into showing them a product, then the advertiser has lost out (and by extension, website operators).  They want people who are genuinely interested.</p>
<p>While your point of view is valid (since you don&#8217;t see ads, this isn&#8217;t a problem), its exactly the same as putting your hands over you eyes so you don&#8217;t see dirty magazines, global warming, jaywalking, and the yeti.  They exist, they might not be a problem for you, but they are out there.</p>
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		<title>By: Required</title>
		<link>http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5094</link>
		<dc:creator>Required</dc:creator>
		<pubDate>Thu, 29 Jun 2006 13:01:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5094</guid>
		<description>If the company itself has no real interest in the so called cheaters, why are you so intent on making the charge against them?

I see all advertising as a bane.  Bandwidth hogs.  Worthless waste of time cluttering up my screen, sort of crap.
I have never clicked an ad and I never will.
Yahoo could put a thousand a day in my face and I doubt I'd even notice as I have learned to filter them out completely.

I pay my provider for internet access.  I pay for a usenet service.  I pay for mail access.  I'm not going to pay someone else just for the [so called] priviledge of seeing advertising based content.  
I use several very effective programs that block almost all advertising.  Sites that require me to lower certain protections in order to access them get black listed.  Content is easily found elsewhere on non-advertising glutted sites.

I looked at your two examples and still don't see what the issue is.  One has a link in pink at the bottom.  So if you remove the pink you're cheating?  You're assuming that users actually click the links, ever. 
Most, if not all, of the people I know have learned to completely ignore internet advertising.  We don't even see it any more.

I guess they can always count on the stupid people.  Gods knows there are plenty of them.</description>
		<content:encoded><![CDATA[<p>If the company itself has no real interest in the so called cheaters, why are you so intent on making the charge against them?</p>
<p>I see all advertising as a bane.  Bandwidth hogs.  Worthless waste of time cluttering up my screen, sort of crap.<br />
I have never clicked an ad and I never will.<br />
Yahoo could put a thousand a day in my face and I doubt I&#8217;d even notice as I have learned to filter them out completely.</p>
<p>I pay my provider for internet access.  I pay for a usenet service.  I pay for mail access.  I&#8217;m not going to pay someone else just for the [so called] priviledge of seeing advertising based content.<br />
I use several very effective programs that block almost all advertising.  Sites that require me to lower certain protections in order to access them get black listed.  Content is easily found elsewhere on non-advertising glutted sites.</p>
<p>I looked at your two examples and still don&#8217;t see what the issue is.  One has a link in pink at the bottom.  So if you remove the pink you&#8217;re cheating?  You&#8217;re assuming that users actually click the links, ever.<br />
Most, if not all, of the people I know have learned to completely ignore internet advertising.  We don&#8217;t even see it any more.</p>
<p>I guess they can always count on the stupid people.  Gods knows there are plenty of them.</p>
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		<title>By: deepthought</title>
		<link>http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5029</link>
		<dc:creator>deepthought</dc:creator>
		<pubDate>Sun, 25 Jun 2006 02:00:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5029</guid>
		<description>Anon,

Thanks for stopping by.  I had no idea I was such a loose loser.  All is better, I have been enlightened.  As an aside, your comment reminded me of the main character in 'confederacy of dunces', has your valve closed?

Cheers, and thanks.</description>
		<content:encoded><![CDATA[<p>Anon,</p>
<p>Thanks for stopping by.  I had no idea I was such a loose loser.  All is better, I have been enlightened.  As an aside, your comment reminded me of the main character in &#8216;confederacy of dunces&#8217;, has your valve closed?</p>
<p>Cheers, and thanks.</p>
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		<title>By: anon</title>
		<link>http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5028</link>
		<dc:creator>anon</dc:creator>
		<pubDate>Sun, 25 Jun 2006 01:22:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-5028</guid>
		<description>Please do something about the 5 places you've used the word "loose" when you meant "lose".  It nearly drove me insane!!!  Other than that, great article.</description>
		<content:encoded><![CDATA[<p>Please do something about the 5 places you&#8217;ve used the word &#8220;loose&#8221; when you meant &#8220;lose&#8221;.  It nearly drove me insane!!!  Other than that, great article.</p>
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		<title>By: Ja</title>
		<link>http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-4979</link>
		<dc:creator>Ja</dc:creator>
		<pubDate>Thu, 22 Jun 2006 08:39:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxpower.ca/abusing-yahoos-contextual-advertising-ypn-not-clickfraud/2006/06/20/#comment-4979</guid>
		<description>I agree there needs to be a way to contact them about TOS violators and for the time being I would suggest keeping a collaborative list of such sites that you find.  I'm sure you could think up fun uses for that list.

However, I don't see this as the only problem with these advertising services.  I see sneaky stuff going on using Adsense all the time even on very popular blogs.  I don't have the time nor the will to memorize the TOS for all this sort of stuff so I honestly don't know that while it's shady it's actually violating TOS or not.  

How easy is it to fill out a complaint?  If it's not that hard I may just invest in a program like Roboform AI or even more complex macro proggie/languate to fill out most of the important stuff for me.  Otherwise, I've pretty much given up.  I'm just too fed up with all this advertising BS.

I am fairly certain it will reach all new levels of insanity when MS formally opens up for business.  "Here's our OS you're already dependent on, here's our new browser that's a million times better than the old one, here's our call-home Genuine Advantage plan for YOUR safety, here's our free Windows LIVE online serrvice, and here's our new advertising dept. that we'll try really hard not to leverage any of the previously mentioned items for in order to gain an advantage."  Hrm.

For a while now I've been collecting screenshots of sneaky practices as well as 'contextual' ads that are ridiculously out of context but fairly common.  I don't know if I'll bother to even attempting to post that stuff anymore.

I'm starting to see more and more that the way things are shaping up sooner or later all these advertisers and affiliates playing with monopoly money and not providing enough real service for the advertising prices they charge... it's all going to cave in.  So why bother being a watchdog when the situation is bound to right itself naturally over time?

Yes, that's hypocritical coming from me and the things I write in my blog but I intend to change the model of it very shortly.  My hypocrisy has finally reached its limits I believe. ;)

Jā</description>
		<content:encoded><![CDATA[<p>I agree there needs to be a way to contact them about TOS violators and for the time being I would suggest keeping a collaborative list of such sites that you find.  I&#8217;m sure you could think up fun uses for that list.</p>
<p>However, I don&#8217;t see this as the only problem with these advertising services.  I see sneaky stuff going on using Adsense all the time even on very popular blogs.  I don&#8217;t have the time nor the will to memorize the TOS for all this sort of stuff so I honestly don&#8217;t know that while it&#8217;s shady it&#8217;s actually violating TOS or not.  </p>
<p>How easy is it to fill out a complaint?  If it&#8217;s not that hard I may just invest in a program like Roboform AI or even more complex macro proggie/languate to fill out most of the important stuff for me.  Otherwise, I&#8217;ve pretty much given up.  I&#8217;m just too fed up with all this advertising BS.</p>
<p>I am fairly certain it will reach all new levels of insanity when MS formally opens up for business.  &#8220;Here&#8217;s our OS you&#8217;re already dependent on, here&#8217;s our new browser that&#8217;s a million times better than the old one, here&#8217;s our call-home Genuine Advantage plan for YOUR safety, here&#8217;s our free Windows LIVE online serrvice, and here&#8217;s our new advertising dept. that we&#8217;ll try really hard not to leverage any of the previously mentioned items for in order to gain an advantage.&#8221;  Hrm.</p>
<p>For a while now I&#8217;ve been collecting screenshots of sneaky practices as well as &#8216;contextual&#8217; ads that are ridiculously out of context but fairly common.  I don&#8217;t know if I&#8217;ll bother to even attempting to post that stuff anymore.</p>
<p>I&#8217;m starting to see more and more that the way things are shaping up sooner or later all these advertisers and affiliates playing with monopoly money and not providing enough real service for the advertising prices they charge&#8230; it&#8217;s all going to cave in.  So why bother being a watchdog when the situation is bound to right itself naturally over time?</p>
<p>Yes, that&#8217;s hypocritical coming from me and the things I write in my blog but I intend to change the model of it very shortly.  My hypocrisy has finally reached its limits I believe. <img src='http://www.maxpower.ca/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Jā</p>
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