Comments on: Huffingtonpost and JWT Astroturfing — Viral Marketing Foie Gras

By: Mediaczar » Blog Archive » links for 2007-03-12

Mediaczar » Blog Archive » links for 2007-03-12 — Mon, 12 Mar 2007 12:22:36 +0000

[...] Huffingtonpost and JWT Astroturfing — Viral Marketing Foie Gras at MaxPower (tags: astroturf viral advertising marketing) [...]

By: Rosethejet

Rosethejet — Tue, 27 Jun 2006 05:47:46 +0000

Ya know, what is really funny about all of this?

That they haven’t a clue that they can be tracked back to the originating IP address.

Seriously how stupid do you have to be to do that? I mean for God’s sake splurge for an IP somewhere else at the very least. Talk about cheapskates.

Pathetic how low THP has become. I once actually held out hope they would be different, but…..I was wrong. Just another medial money grubbing website Worshiping At The Altar Of The Almighty Buck.

Arianna has become the one thing she was railing against for so long. A dishonest media whore.

By: antichrist

antichrist — Mon, 26 Jun 2006 17:20:16 +0000

There are other strange things going on at HuffPost. They just canned one of their bloggers, Peter Rost, for blogging about a troll he discovered posting negative comments on his blog. This troll turned out to be the HuffPost technology manager.

http://www.huffingtonpost.com/dr-peter-rost/a-troll-inside-huffingto_b_23387.html

HuffPost is also preventing readers from posting comments that are too critical of them on this Peter Rost issue, or any issue related to JWT or Arianna Huffington. This makes their comment policy a farce.

By: Huffington Post Astroturfs for dollars, trolls, and loses credibility, loses Rost at MaxPower

Mon, 26 Jun 2006 15:21:02 +0000

[...] Social Bookmarking « Huffingtonpost and JWT Astroturfing — Viral Marketing Foie Gras [...]

By: AListReview

AListReview — Mon, 26 Jun 2006 13:54:57 +0000

Huffington Post and JWT: How (Not) to Manipulate Bloggers…

Excellent analysis of marketing agency JWT and Huffington Posts attempt to create positive, viral buzz about JWT’s buy-up of Huffington Posts advertising for a week. Here’s a summary, but you’ll want to read the whole article. JWT buys up all….

By: pia

pia — Sat, 24 Jun 2006 05:13:40 +0000

Thanks for the comment.

They sent me an email. I thought that it was beyond insulting. As a blogger I will almost always help another blogger. But the Huffington Post isn’t a grassroots blog

There aren’t “a code of ethics for bloggers” This should define it.

I did link to THP as I found Arianna’s comments to sound like Marie Antoinette. Ithink that this could be very negative for them

Ironically I have written on how THP became big so quickly. Her limitless resources hae enabled them to go far.

By: Courting Destiny » Blog Archive » The Huffington Post Asks Me to do Them a Favor. Really

Sat, 24 Jun 2006 04:46:27 +0000

[...] Somebody left a comment who was also approached. He’s looking at it from the advertising end. Very interesting. [...]

By: Huckabuck Search Engine review at Disconnect The Dots

Huckabuck Search Engine review at Disconnect The Dots — Fri, 23 Jun 2006 15:59:33 +0000

[...] In contrast to Maxpower’s recent experience with astroturfing I recieved an email via my contact form on the same day (the 20th) from Paige over at Huckabuck. Johan whatshisface could sure learn a thing or two about marketing from the Huckabuck Outreach crew. [...]

By: deepthought

deepthought — Fri, 23 Jun 2006 04:21:23 +0000

Thanks to everyone who has commented so far, its great to have feedback! I’m glad other people feel the way I do regarding this kind of advertising. I read (somewhere) that marketing types employ ‘good looking’ people to show up at popular busy places such as bars and nightclubs in order to do promotional work by having them talk loudly about how much they enjoyed ‘Jurasic Park IX’ or the latest ‘Nokia 9873 with Mp3 camerafone’ or the big sale at ‘pomegranate republic’. If they employ those tactics, doing the digital version (via blogs) must be sooooo much more economical in the same way that spam is economical.

By: George Parker

George Parker — Fri, 23 Jun 2006 03:09:09 +0000

Kirk…
Excellent piece… Why am I not surprised? Thanks for your comment on AdHurl… Just did a post there directing traffic for more information here.
Chhers/George

By: AdHurl

AdHurl — Fri, 23 Jun 2006 03:05:49 +0000

JWT + Huffington Post = Astroturf!!!…

Loyal readers may remember my post of June 17th about the JWT “Roadblock” buy-up of the Huffington Post, followed by a later post talking about my recognition in a JWT Corporate memo… Well, it’s been pointed out to me, By……

By: Licence to Roam

Licence to Roam — Thu, 22 Jun 2006 22:59:16 +0000

Advertising and the new Media…

Cannes Advertising Festival is taking place this week, so it’s a perfect opportunity for the various execs to pipe up about how their business is adjusting to the new world. Sir Martin Sorrell, chief executive of WPP, talked on Monday……

By: Davis Freeberg

Davis Freeberg — Thu, 22 Jun 2006 15:06:29 +0000

Advertisers are getting more and more desperate, but using Astroturfing techniques is a really lousy way to generate buzz. I don’t mind that the Huffingtonpost is trying to generate some excitment about their inititive, but I do think that the comment section is an inappropriate place to do this. If they had sent you an unsolicitated email and left it up to you to decide if it was appropriate for your readers to check out I might feel differently, but by commenting, they bypass the author directly. This isn’t what the spirit of the blogosphere is about, it’s a cheap underhanded way to generate buzz. If something viral really is that good, they wouldn’t need to resort to these tactics in order to try and sell advertising.

By: Gideon

Gideon — Thu, 22 Jun 2006 13:53:35 +0000

What a great piece of detective work. I myself got a very similar email about these ads that also set my “spidey sense” ringing. No matter how much they protest it ain’t so, there’s definitely an orchestrated spam campaign going on.

By: YesButNoButYes

YesButNoButYes — Thu, 22 Jun 2006 13:51:12 +0000

Ad agency astroturfing? Surely not??…

Remember the enthusiastic email I received the other day pointing me to the Huffington Post/JWT collaboration, whereby their ads are running online in a “unique promotion”? At the time I got the feeling that I was being spammed, but……