Adsense was the first, and with the addition of the Yahoo Publisher Network (YPN) and the promised MSN adCenter, website owners and marketers can now choose between several advertising barons to make their money. Its still up in the air as to which one will be the best however, it is clear that ‘the best’ will be the one that makes people, both advertisers and content owners, the most money. The one that makes the most money for everyone will be the most efficient — only showing ads that are trluy relavant to the content of the page they appear on and making sure that the content owners are not cheating or abusing the advertisers (and vice versa). I’m not aware of advertisers screwing over content oweners, but I sure am aware of the opposite!

Take a look at the ad above (click for full resolution). Do you see anything? The image is a screen grab of an ad from an active webpage. In order to provide the best service, it is incumbent upon YPN, Adsense, and adCenter to weed out the publishers who are stealing from us all by devaluing online marketing through various tricks (such as low contrasting colours shown in the ad above and the tower below).

» Read the rest of the entry..